Oltu Journal of Faculty of
Humanities and Social Sciences
Research Articles

The impact of social media on development of individuals: An analysis on Barış Özcan Youtube channel

1.

Sakarya Üniversitesi, İletişim Fakültesi, İletişim ve Tasarımı Bölümü, Sakarya, Türkiye

2.

Sakarya Üniversitesi, İletişim Fakültesi, İletişim Bilimleri Bölümü, Sakarya, Türkiye

Oltu Journal of Faculty of Humanities and Social Sciences 2022; 3: 57-62
DOI: 10.5152/OJFHSS.2022.1053805
Read: 351 Downloads: 58 Published: 06 October 2022

The widespread use of user-generated content production has been decisive for many social media sites, especially for Youtube website. These contents, which are consumed for different purposes and motivations, are also used for information and personal development. However, it has been observed that the studies on whether or what kind of effect this consumption has on users are quite sparse, and it is aimed to fill this gap in the literature. In this context, the main purpose of the study is to reveal the motivation of the users to follow the “Barış Özcan Youtube Channel,” which belongs to an internet phenomenon named Barış Özcan in Turkey and is among the most watched channels in the online environment, and to reveal the effect of the channel on the personal development of the followers. The research model of the study is the Theory of Reasoned Behavior. In this context, the degree to which individuals’ “behavioral intentions” are determined by the contents of the Youtube channel has been revealed. An online questionnaire was applied to 110 participants in the study. In the light of the data obtained from the survey, a positive correlation was found between the “attitudes toward behavior” of individuals and their status of watching/following the Youtube channel. In addition, it has been determined that the “behavioral intentions” of the individuals watching/following the channel are determined by the content of Barış Özcan Youtube channel.

Cite this article as: Çalapkulu, Ç., & Şahin, M. O. (2022). The impact of social media on development of individuals: An analysis on Barış Özcan Youtube channel. Oltu Journal of Faculty of Humanities and Social Sciences, 3(2), 57-62.

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